Best Global Brands Rankings

Best Global Brands Rankings

Best Global Brands Rankings

Brands seem to be part of all aspects of life. Celebrating uniqueness — a core element of any brand — is a greater part of the American experience than ever before, and this has extended to the newest major space for brand development: the internet.

Corporations recognize the rising importance of developing a powerful online identity in the era of 24/7 access through computers and smartphones.

Successful ones use social media, advertising, and digital marketing effectively to solidify their names and products in the minds of consumers.

It can be hard to precisely measure the full value of a high-quality brand, but they are essential to a successful global corporation.

Enormous amounts of time and energy are devoted to brand image by businesses around the world not just digitally but through all available channels.

24/7 Wall Street reviewed Interbrand’s report, Best Global Brands 2018, in which the brand consultant group, a subsidiary of advertising conglomerate Omnicom, evaluates global brands based on a range of factors, including: how well a brand is known, how well it is regarded, and how much it contributes to the parent company’s financial success.

The world’s most valuable brands are the faces of corporate giants with hundreds of billions of dollars in revenue.

Such logos include the McDonald’s arches, the Apple apple icon, the Amazon “A” and, of course, the iconic landing pages of companies that have become in some ways synonymous with the internet itself — Google and Facebook.

All of these brands are daily sightings and experiences for countless people around the world.

  • 01
    Technology
    +9%
    234,241 $m
  • 02
    Technology
    +8%
    167,713 $m
  • 03
    Technology
    +24%
    125,263 $m
  • 04
    Technology
    +17%
    108,847 $m
  • 05
    Beverages
    -4%
    63,365 $m
  • 06
    Technology
    +2%
    61,098 $m
  • 07
    Automotive
    +5%
    56,246 $m
  • 08
    Automotive
    +5%
    50,832 $m
  • 09
    Restaurants
    +4%
    45,362 $m
  • 10
    Media
    +11%
    44,352 $m
  • 11
    Automotive
    +1%
    41,440 $m
  • 12
    Business Services
    -6%
    40,381 $m
  • 13
    Technology
    -7%
    40,197 $m
  • 14
    Technology
    -12%
    39,857 $m
  • 15
    Business Services
    +3%
    35,559 $m
  • 16
    Sporting Goods
    +7%
    32,376 $m
  • 17
    Luxury
    +14%
    32,223 $m
  • 18
    Business Services
    +1%
    26,288 $m
  • 19
    Diversified
    -22%
    25,566 $m
  • 20
    Business Services
    +10%
    25,092 $m
  • 21
    Automotive
    +3%
    24,422 $m
  • 22
    Luxury
    +11%
    22,134 $m
  • 23
    Financial Services
    +13%
    21,629 $m
  • 24
    Beverages
    -1%
    20,488 $m
  • 25
    Financial Services
    +8%
    19,044 $m
  • 26
    Retail
    +5%
    18,407 $m
  • 27
    Logistics
    +7%
    18,072 $m
  • 28
    Luxury
    +9%
    17,920 $m
  • 29
    Apparel
    -3%
    17,175 $m
  • 30
    Apparel
    -3%
    16,345 $m
  • 31
    Business Services
    +14%
    16,205 $m
  • 32
    Alcohol
    +3%
    16,018 $m
  • 33
    Luxury
    +23%
    15,949 $m
  • 34
    FMCG
    -5%
    15,773 $m
  • 35
    Automotive
    +2%
    14,325 $m
  • 36
    Automotive
    +5%
    14,156 $m
  • 37
    FMCG
    -18%
    13,753 $m
  • 38
    Beverages
    +4%
    13,605 $m
  • 39
    Business Services
    +20%
    12,937 $m
  • 40
    Automotive
    +6%
    12,921 $m
  • 41
    Financial Services
    +10%
    12,697 $m
  • 42
    Automotive
    +4%
    12,689 $m
  • 43
    Financial Services
    +12%
    12,078 $m
  • 44
    Retail
    -8%
    12,010 $m
  • 45
    Sporting Goods
    +11%
    11,992 $m
  • 46
    Financial Services
    +6%
    11,830 $m
  • 47
    Financial Services
    +5%
    11,816 $m
  • 48
    Restaurants
    +23%
    11,798 $m
  • 49
    Electronics
    -4%
    11,661 $m
  • 50
    Automotive
    +9%
    11,652 $m
  • 51
    FMCG
    +4%
    11,589 $m
  • 52
    Automotive
    -6%
    11,502 $m
  • 53
    Financial Services
    -4%
    11,352 $m
  • 54
    Electronics
    +4%
    10,891 $m
  • 55
    Financial Services
    +19%
    10,756 $m
  • 56
    Electronics
    +13%
    10,514 $m
  • 57
    FMCG
    -2%
    10,419 $m
  • 58
    Diversified
    +1%
    10,259 $m
  • 59
    FMCG
    +4%
    9,915 $m
  • 60
    FMCG
    +7%
    9,534 $m
  • 61
    Electronics
    -9%
    9,482 $m
  • 62
    Financial Services
    +25%
    9,430 $m
  • 63
    Electronics
    NEW
    9,086 $m
  • 64
    Diversified
    -1%
    9,035 $m
  • 65
    Media
    +10%
    8,963 $m
  • 66
    FMCG
    +2%
    8,824 $m
  • 67
    Financial Services
    +13%
    8,521 $m
  • 68
    Luxury
    +7%
    8,192 $m
  • 69
    Financial Services
    -7%
    8,185 $m
  • 70
    Business Services
    +24%
    8,004 $m
  • 71
    Business Services
    -3%
    7,909 $m
  • 72
    Financial Services
    +15%
    7,604 $m
  • 73
    Logistics
    +2%
    6,998 $m
  • 74
    Technology
    -9%
    6,887 $m
  • 75
    FMCG
    +5%
    6,884 $m
  • 76
    Diversified
    +19%
    6,791 $m
  • 77
    Automotive
    +12%
    6,458 $m
  • 78
    Automotive
    -7%
    6,428 $m
  • 79
    Alcohol
    +15%
    6,369 $m
  • 80
    Alcohol
    +13%
    6,347 $m
  • 81
    Electronics
    -2%
    6,189 $m
  • 82
    Luxury
    +16%
    6,045 $m
  • 83
    Logistics
    +2%
    5,987 $m
  • 84
    Diversified
    +9%
    5,883 $m
  • 85
    Automotive
    -6%
    5,855 $m
  • 86
    FMCG
    -8%
    5,720 $m
  • 87
    Technology
    NEW
    5,714 $m
  • 88
    Alcohol
    +4%
    5,626 $m
  • 89
    Electronics
    +18%
    5,550 $m
  • 90
    Automotive
    +5%
    5,532 $m
  • 91
    Media
    -4%
    5,525 $m
  • 92
    Media
    +7%
    5,516 $m
  • 93
    Restaurants
    +1%
    5,509 $m
  • 94
    Luxury
    -5%
    5,335 $m
  • 95
    Alcohol
    +12%
    5,297 $m
  • 96
    Luxury
    +4%
    5,205 $m
  • 97
    Energy
    -3%
    5,105 $m
  • 98
    Media
    NEW
    4,836 $m
  • 99
    Automotive
    -7%
    4,793 $m
  • 100
    Luxury
    -1%
    4,781 $m

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