Search Popular Keywords in Your Industry
These are the most popular suggestions for Legal Keywords generated by WordStream’s Free Keyword Tool. To get have all of these keywords sent to you, simply enter your Email address and click “Email Keywords” below.
At its simplest, doing keyword research for your law firm allows you to find the terms that potential clients are using to locate the legal services they need. After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. By using proven techniques, your site can rank more highly in search results for the terms that matter most, helping you to increase better-qualified leads.
Google’s formula for ranking pages for keywords is based on a complex algorithm. So, to rank well, how you optimize your website must meet the always-evolving requirements of Google, while still providing your clients and prospects with the helpful information they need in a user-friendly manner. As requirements evolve, though, finding and using the best keywords remains at the heart of organic search engine optimization (SEO).
You can find a more comprehensive look at law firm optimization in our SEO for lawyers guide. In this post, we’re focusing specifically on the nuts and bolts of the keyword research and selection process for attorneys.
Keyword Research For Attorneys: A How-To Guide For Law Firms
Basics of Keyword Research
The keywords you choose should:
- be relevant to the legal services you provide
- be highly targeted (don’t try to rank for just “attorney” or “lawyer”)
- have steady-to-good levels of traffic
- have levels of competition that are achievable
As you conduct your keyword research, you’ll want to find terms with commercial intent. These may have less traffic than broader terms you’ll find, but you can rank more easily for them. Plus, because keywords with commercial intent are ones where people are actually looking for legal services (rather than simply searching for information), you’ll likely convert at a much higher rate when using commercial-intent keywords.